VISUAL IDENTITY & PACKAGING DESIGN FOR MOTHALATH W NOS.
Client: Mothalath w Nos
Location: KSA
Services: Branding Identity Design | Packaging Design
Overview:
Mothalath W Nos is a sambousa-based restaurant reimagining classic sambousa shapes—triangles and half-circles—through innovative recipes. By blending tradition with creativity, the concept aims to offer a fresh take on a beloved classic. With aspirations of becoming a recognized food destination, Mothalath W Nos seeks to establish a strong and cohesive visual identity to captivate its target audience and build a lasting impression in the market.
Challenges & Objectives:
In a lively and competitive food market, the challenge was to create a brand that would not only stand out but also convey a sense of fun and creativity. The objective was to design a visual identity that embraced the playful nature of the concept, with illustrated characters representing the sambousa’s iconic triangle and half-circle shapes. We aimed to connect with customers through a whimsical yet professional approach, ensuring the brand is both engaging and memorable while celebrating its unique and innovative take on sambousa.
